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Guides As Popular As Games

Private Equity Fund Of Funds According to a recent article over at USA Today, video game strategy guides and hint books are beginning to surpass the one million sales mark. It is difficult to gauge the true popularity of the guides, as many of them are sold by retailers that aren't included in official statistics, but one thing is clear - it has become a whopping $100 million dollar industry.

Even if not used specifically for strategy, many people enjoy just looking through the guides, hunting for back-story, making-of features, and most importantly, artwork. The article focuses on some recent games, such as Halo 2 and World of Warcraft to show how popular limited edition/collectors edition books of artwork and strategy truly are. Unfortunately, no Nintendo game guides are given specific mention.

With the increasing production values on games in an estimated $7.5 billion industry this year alone, publishers are beginning to realize that books can also ride the success of blockbuster titles - as already evidenced by sales from music soundtrack releases. Strategy guides sell to a market that the publishing industry is desperately trying to market to, so games are beginning to get the type of star treatment in book form usually only accorded to top blockbuster Hollywood movies.

It seems we are truly beginning to see what was promised so many years ago, the covergence of digital meda. From movies to games to guides to music, all are quickly becoming inter-connected. To read the full article, please click here.

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