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Revlon Loses Glow Following Lower Sales Forecast

Private Equity Fund Of Funds By Armando Duke

Sales of Vital Radiance and Almay makeup will be less than anticipated, based Revlon said. The company didn't give specific figures. Three analysts surveyed by Thomson Financial forecast $1.45 billion in sales this year. Revlon had revenue of $1.33 billion last year. "Revlon was banking on these new products and so far the early returns suggest they haven't justified the investment, " said Jim Dorment, based U.S. Trust Corp., which holds Revlon stock.

Curve Equity Exposed Fund (AXcess News) Houston, TX - Makeup manufacturer, Revlon, Inc. (NYSE: REV), lost its glow in the eyes of investorsFriday when thecosmetics maker said two ofits product lines didn't perform as well as planned and its equity offering would be delayed. Revlon's stock smeared red off the chart Friday, dropping nearly 40 percent, or $1.13, to close at $1.97 - a new 52-week low.

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Equity Income Funds Revlon's Vital Radiance and Almay cosmetics brands proved to be dismal performers. The two lines line were seen as key parts of Revlon's turnaround strategy.

Revlon Inc. shares fell to a record low for the second straight session on Monday, weighed by two bearish broker calls after the cosmetics maker on Friday forecast lower growth this year and said it would delay a planned stock sale.

Capital Casebook Equity Revlon's Vital Radiance sells for more than its other cosmetics brands and the makeup aimed at older women is said to have been poorly presented, which could cost Revlon precious shelf space at retailers.

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Private Investment In Public The company said it was also cutting back on its forecast of reaching a 12 percent operating margin by the end of 2008, though it defended the fact that it was making progress on reducing costs.

This worksheet allows you to prepare a sales forecast based on a projected growth rate of sales by product, service, or product line. Sales Forecast Based on Market Share This sales forecast method requires that you predict the percentage you will capture of the total market for your products and services. Unit Sales Forecast This forecast method requires that you predict the number of units of each product and service that you will sell each period and the projected price per unit that you will be able to charge.

Equity Mutual Funds Its planned $75 million equity offering to reduce debt has been postponed until later this year or possibly early 2007. Refinancing of its debt is also on hold, Revlon's President Jack Stahl said in a conference call.

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