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Yahoo! Finance Launches "Weekend Edition"

"Weekend Edition" to Provide Weekend Users with Lifestyle-Related Personal Finance Content and Expand Advertising Platform for Yahoo! Finance

New Yahoo! Polls Show that Lifestyle Choices Impact 80 Percent of Respondents' Finances

Sunnyvale, CA -- September 15, 2004 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced the launch of "Weekend Edition" on Yahoo! Finance, a weekly edition that adds lifestyle and leisure content about personal finance to the site's core weekday focus on business and investing news. The launch coincides with results from new Yahoo! polls that highlight the importance of lifestyle choices on consumers' finances. The launch is scheduled for Friday evening, September 17, 2004, at Yahoo! Finance (http://finance.yahoo.com).
Weekend Edition will feature several topics per week, ranging from "Best Wedding Locations" to "Buying Your First Home," and will include content from leading publishers such as The Wall Street Journal Online at WSJ.com, BusinessWeek, and Forbes.

"Weekend Edition will broaden the content offered on Saturdays and Sundays to better meet the needs of our weekend audience, which is looking for more than just the latest financial news," said Nathan Richardson, general manager, Yahoo! Finance. "Yahoo! Finance is already the leading business and investing website*, and we believe this launch will expand readership, as we deliver new content to meet the needs of our users at all stages of their financial lifecycle."

Internal syndication of information from across the Yahoo! network will also allow Weekend Edition to leverage Yahoo!'s services to give users a deeper experience on each topic. For example, an article about the "Most Popular Executive Get-Aways" could be accompanied by Travel Guides and a Fare-Finder from Yahoo! Travel, while a separate feature about the "Top 10 Cars of the Year" might include a sidebar on the "Most Viewed Sports Cars on Yahoo! Autos," with links to information and purchase opportunities for each model.

Yahoo! Polls Highlight Need for Financial Lifestyle Content
According to recent polls of Yahoo! Finance users, lifestyle choices have a significant impact over consumers' personal finances.

Approximately 80 percent of consumers indicated that their monthly savings and investment habits are impacted by spending on items such as vacations, home improvement, shopping sprees, and buying cars.

The poll also found that 40 percent of consumers spend the greatest amount of their disposable income on entertainment, ahead of those who spend most on shopping and personal hobbies.

Almost 50 percent of poll respondents said financing retirement is the most important financial decision they will make in their lives, ahead of buying a home, having children, or getting married. Only one percent of respondents considered financing college to be the most important financial decision.

With these findings in mind, many Weekend Edition topics will address trends in these areas, as well as provide advice and tools for consumers to better mange their personal spending.

Creating Advertising Opportunities
With the growing popularity of lifestyle content, Weekend Edition will expand Yahoo! Finance as an advertising platform for companies in categories beyond finance and investing, ranging from automotive to travel to consumer technology.

"Yahoo! believes that great products lead to a great business, and the launch of Weekend Edition is an extension of that philosophy," said Richard Kosinski, category leader for business and finance advertising, Yahoo!. "This package presents an exciting opportunity for advertisers hoping to reach an affluent and engaged audience of educated professionals who are early adopters of new products and technologies."

Yahoo! will host an invite-only reception on October 7 in New York City to introduce Weekend Edition to potential advertising partners.

Expanding Personal Finance Content
The launch of Weekend Edition follows the expansion by Yahoo! Finance into other lifestyle content offerings, including the launch of "Money Matters with Suze Orman," a series of personal finance guides designed to offer meaningful and relevant financial management information to a broader consumer audience. The site also recently launched a series of successful "Special Editions" featuring leisure and lifestyle personal finance articles, presented one topic at a time.

About Yahoo! Finance
Yahoo! Finance helps consumers manage their financial lives by providing a comprehensive set of easy-to-use financial services, tools, and information. For investors, Yahoo! Finance offers late-breaking U.S. and international market news; market data for stocks, bonds, funds, and options; streaming real-time quotes and charts; brokerage research reports, investment analysis and management tools; and community resources like message boards and clubs. With Yahoo! Finance, consumers have one-stop access to the personalized financial information and services they need.

About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

* - Yahoo! Finance is the #1 Financial News & Information Web site, according to Nielsen//NetRatings' August 2004 Home and Work Panel.

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