Private Equity Solutions

WebSideStory Names CFO and Two New Directors

(SAN DIEGO, CA May 10, 2004) WebSideStory, a leading provider of on-demand Web analytics, today announced the appointment of a chief financial officer and the addition of two new board members.
Thomas Willardson, with nearly 30 years of experience as a finance professional, will become the companys CFO. Willardson was the senior financial officer for Leap Wireless, a telecommunications company that was spun off from Qualcomm. At Leap, Willardson spearheaded a drive to raise more than $3 billion in capital, including a $350-million initial public offering. Willardson has also served as chief financial officer at the Archimedes Technology Group, a San Diego plasma physics company. For more than 13 years, he worked at the Bechtel Group, where his experience included private equity investing and arranging non-recourse debt. Prior to that, he spent eight years at Fluor-Daniel, conducting economic feasibility studies and arranging project financing for Fluors clients. Since 1991, Willardson has been a director at Cost Plus World Market (NASDAQ: CPWM), a specialty home furnishings retailer, and he is currently chairman of that companys audit committee. Willardson received his undergraduate degree in finance from Brigham Young University and an MBA in finance from the University of Southern California.

We are pleased to have someone of Toms caliber join the team, said Jeff Lunsford, chairman and CEO of WebSideStory. His financial expertise covers a wide spectrum from start-ups and growth companies to large public corporations. Toms leadership and knowledge will be a great asset.

WebSideStory also announced the appointment of two new board members: James S. Mahan III and James R. Glynn.

Mahan is the founder and chairman of S1 Corp. (NASDAQ: SONE), a leading provider of ASP-based front-office applications for financial institutions, and the founder of Security First Network Bank, the worlds first Internet bank. Prior to that, he served as chairman and CEO of Cardinal Bancshares, a bank holding company.

Glynn has been a longtime executive in the biotechnology industry. He most recently held several executive positions at Invitrogen (NASDAQ: IVGN), a San Diego biotechnology company, including president, interim CEO, CFO and executive vice president. He is currently a board member at Invitrogen. Prior to that, Glynn held executive posts at Matrix Pharmaceuticals and Mycogen Corp.

For more information about WebSideStory and its flagship Web analytics service, HBX, visit www.websidestory.com or www.hbxondemand.com.

About WebSideStory
Founded in 1996, WebSideStory is a leading provider of on-demand Web analytics services. WebSideStorys enterprise solutions provide actionable, real-time information about online visitor and customer behavior. More than 500 enterprises rely on WebSideStorys solutions to sell more products and services, increase online lead generation and advertising revenue and enhance online customer support. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web: www.WebSideStory.com. HBX is a trademark of WebSideStory. Other trademarks belong to their respective owners.

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