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Synovate Selects SPSS as a Preferred Worldwide Supplier of Market Research Technologies

Synovate names SPSS Dimensions(R) market research platform technology of choice throughout its worldwide operations

CHICAGO--(BUSINESS WIRE)--June 28, 2004--

Synovate, one of the world's top research firms and the market research arm of global communications specialist Aegis Group plc, has selected SPSS Inc. (NASDAQ:SPSSE), the leading provider of tools for the market and survey research industry and predictive analytics, as a worldwide preferred supplier of market research technologies.
The recently signed global agreement names Dimensions(R) from SPSS, an integrated market research platform for survey design, data collection, data management, analysis and publishing of market research results, as Synovate's technology of choice throughout its worldwide operations. Synovate will promote the use of Dimensions for data collection, data cleaning and manipulation, data analysis and reporting to its nearly 50 locations around the world. The Synovate/SPSS global agreement expands a 2002 agreement between the companies that standardizes the use of Dimensions for Web-based data collection in U.S. Synovate locations.

"At Synovate we are constantly thinking of new ways to develop powerful new market intelligence services for our clients. High-quality technologies like Dimensions enable us to turn these ideas into reality," says Adrian Chedore, global chief executive officer at Synovate. "Dimensions is a best-of-breed market research platform. Its open system architecture enables us to extend and customize it so we can meet each client's needs and, at the same time, differentiate ourselves from the rest of the market."

Products included in Dimensions platform are built to be open, scaleable and customizable solutions for global, multimode research and reporting needs, which enables Synovate to create their own market research solutions. In addition, the platform can be used with any number of other analytical, publishing or enterprise tools. Dimensions products include mrInterview(TM), which offers end-to-end online research products; mrPaper(TM) and mrScan(TM) for paper surveys; mrStudio(TM) for data management, mrTables(TM), which builds, shares and enables interaction with tables using a Web browser; mrTranslate(TM), which manages translations of surveys and reporters,; and mrStream(TM), which uses broadband technology, synthesizing video and multimedia with market research data, to harness and leverage consumer insight.

"We value our long-standing relationship with Synovate and are both honored and excited that Dimensions will be offered at Synovate locations in five continents," says Jack Noonan, SPSS president and chief executive officer. "As the seventh largest market research firm in the world, Synovate is at the top of their game and to have their endorsement is a credit to Dimensions and its ability to enable them to customize, optimize and control the research process."

About Synovate

Synovate is a top global research company, operating in 46 countries and employing more than 3,300 people. The company generates consumer insights that drive competitive marketing solutions and provides a broad range of market intelligence services - using powerful and established methodologies, as well as innovative and tailored solutions.

For more information on Synovate visit www.synovate.com.

About SPSS

For more than 35 years, SPSS Inc. (NASDAQ: SPSSE) has helped commercial, academic and government organizations maximize productivity and accuracy through every phase in the research process, from ad hoc research projects to high-volume, complex research programs.

SPSS Inc. offers a broad range of end-to-end survey and market research tools, including survey design, authoring, sampling, data collection, analysis and publishing. In addition, SPSS Inc. offers the Dimensions(TM) technology platform, a scaleable, customizable and integrated application suite for multimode projects. SPSS Dimensions benefits organizations whose backbone is the collection and analysis of survey data. Surveyors can also use Dimensions tools through an SPSS online hosting service

The company is also a leading provider of predictive analytics software and solutions. SPSS predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce cost, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

SPSS information is available on the World Wide Web through the SPSS Press Center at: www.spss.com/press

Contacts


SPSS
Kim McLynn or Brian Schwartz
800-525-4980
pr@spss.com
or
fama PR
Michael DiLorenzo, 617-758-4143
dilo@famapr.com

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