Private Equity Solutions

Robert Machinist Joins Traffix's Board of Directors

PEARL RIVER, N.Y.--(BUSINESS WIRE)--Aug. 11, 2004--Traffix, Inc. (NASDAQ:TRFX), announced today that Robert B. Machinist, Chairman and Managing Partner of Munn Bernhard Associates, and Managing Partner of M Capital, LLC, has been named as a member of its Board of Directors.
From January 1986 through November 1998, Mr. Machinist was president and one of the principal founders of Patricof & Co. Capital Corp. Under his leadership, Patricof & Co. developed from its diversified venture capital and investment banking operations to a multinational investment banking business. After engineering the sale of Patricof & Co. Capital Corp. to the Bank of New York, Mr. Machinist took on the role of managing partner and head of investment banking for the Bank of New York and its Capital Markets division. There he was responsible for mergers and acquisitions as well as private placement activities for the bank. Mr. Machinist is currently a Managing Partner of M Capital LLC, a private equity investment firm in Rye, New York while also running a private family investment firm.

Mr. Jeffrey L. Schwartz, Chairman and CEO of Traffix, Inc., stated, "We are extremely privileged to include Bob on our Board. I expect that his vast knowledge of the financial markets, technology, and the Internet will bring additional depth and wisdom to our Board. Furthermore, Bob's standing in the business community should be a valuable asset in helping Traffix in its corporate development efforts and in its efforts to generate greater awareness of Traffix and its growth potential."

The Company reported that its Board of Directors is now comprised of seven individuals, four of whom will be deemed "independent" for purposes of the new NASDAQ and Federal securities rules. Mr. Machinist was appointed by the Board to serve on its Audit Committee.

About Traffix, Inc.

Traffix is a direct marketing company that generates sales and targeted leads for its clients primarily from its on-line media properties. It owns a variety of websites, and manages a database of millions of permission based, on-line consumers. Traffix also operates proprietary, direct-to-consumer businesses including iMatchup.com, one of the most popular on-line dating sites, and ClickHelp, a live computer technical support service. For more information about Traffix, Inc. visit the website at www.traffixinc.com.

This release contains certain forward-looking statements and information relating to Traffix that are based on the beliefs of Traffix's management, as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this Release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated or expected. The Company does not intend to update these forward-looking statements prior to announcement of its fiscal first quarter 2004 results.

You may register to receive Traffix's future press releases or to download a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit(TM)" icon at www.kcsa.com.

Contacts


Traffix, Inc.
Joshua B. Gillon, 845-620-1212 ext. 205
joshg@traffixinc.com
or
KCSA
Todd Fromer or Erika Levy
212-682-6300 ext. 215/208
todd@kcsa.com
elevy@kcsa.com

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