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MIVA Introduces Vision for Online Publisher Empowerment

The MIVA Principle Examines What MIVA Believes to be an Eminent Threat to the Online Publishing Community, Delivers Vision for Publisher Prosperity

NEW YORK - February 27, 2006 - MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today introduced The MIVA Principle, a treatise that exposes the vital threat it believes giants such as Google and Yahoo! pose to the online publishing community. The treatise also introduces an alternative model and tool-set that MIVA believes returns control, choice and independence to the publisher, with the intention of ensuring future publisher viability.
"Today, Google and Yahoo! are clearly thriving, and it is our belief that their success comes at the expense of the very publishers that partner with them on online advertising initiatives," said Craig Pisaris-Henderson, MIVA's chairman and chief executive officer. "The MIVA Principle offers a new vision for publishers designed to put them back in control of their own destinies by providing them alternatives that generate revenue while protecting their brand's integrity and equity. This treatise details the threat we believe exists and offers a solution designed to allow publishers to regain control."

MIVA offers the most comprehensive solution for returning control to the publisher so they can maximize their own brands on the web. Key MIVA offerings include Pay-Per-Click, Pay-Per-Call, AdRevenue Xpress, The "Best of the Web" Algorithmic Search1, Contextual Ad Solutions2, Toolbars, Exit Solutions (expanded banners and pops), Enterprise Search (private label), Directory Solutions, Parked Pages/Domain Solutions, Site Search, SearchRing and MIVA Mail1.

"Our goal in issuing The MIVA Principle is to give visibility to a major issue we believe threatens the future of publishers the world over," said Pisaris-Henderson. "We believe we are at a important juncture, and publishers need to be aware of the threats we believe exist, as well as the opportunities for re-establishing competitiveness that are available to them. The MIVA Principle is a critical first step in establishing this awareness."

To view The MIVA Principle and learn more about publisher empowerment, please visit us at www.miva.com.

Notes: (1) Currently available in the E.U. (2) In beta release globally.

About MIVA, Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings to maximize time and spend for advertisers and monetization opportunities for our distribution partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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