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Shilla inks strategic deal with Taj

Private Equity Fund Of Funds South Korean hotel group, The Shilla Hotels & Resorts, has formed a strategic marketing alliance with Indias Taj Hotels Resorts and Palaces.

Commenting on the deal, General Manager and CEO, Mr. Soo Lee, said, It is a significant milestone for us, extending our brand The Shilla overseas. Shilla has earned numerous international accolades for its two luxury home grown properties, The Shilla Seoul and its sister resort on the southern island of Jeju, The Shilla Jeju.

Curve Equity Exposed Fund The two prestigious brands plan to develop cross-promotional opportunities to harness each others strengths and dominance in their respective markets.

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Equity Income Funds Shilla, an affiliate company to the Samsung Group and member of The Leading Hotels of the World, has two luxury 5-star properties The Shilla Seoul, in its own 23-acre private park in the heart of the capital, and its sister resort on the southern island of Jeju, The Shilla Jeju, a major venue for international conventions and exhibitions and one of Koreas most popular holiday destinations.

South Koreas hotel group, The Shilla, is expanding into China where it will operate the new 5 star Shilla Suzhou. Shilla, a Samsung Group affiliate, has signed a management contract to operate the new property which opened in April 2006. room hotel is a distinctive new landmark in Suzhou beside the picturesque Jinji Lake. With six restaurants, one conference hall, nine functions room and one banquet hall accommodating up to 400, star business hotel in the city, located in a prestigious development area close to Suzhou International EXPO.

Capital Casebook Equity There are 15 hotels in the Taj Luxury Hotels portfolio, which is part of the Tata Group, one of India's premier business houses.

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Private Investment In Public In India they include the historic The Taj Mahal Palace & Tower in Mumbai, which has just celebrated its centenary, as well as the Rambagh Palace in Jaipur, Umaid Bhawan Palace in Jodhpur and Taj Lake Palace in Udaipur.

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Equity Mutual Funds Hotels and resorts outside India include the Taj Exotica Resort & Spa in the Maldives, 51 Buckingham Gate in London, Taj Exotica Resort & Spa in Mauritius and The Pierre in New York.

Birmingham Contact Equity Under the alliance, Taj Hotels Resorts and Palaces and The Shilla Hotels will develop reciprocal and joint marketing activities that include joint participation in trade shows, sales events, culinary promotions and niche marketing programmes.

Private Equity Investment Firm The companies will assist each other in exchanging sales leads and conducting road shows across India and Korea. Their respective newsletters and websites will communicate news to a larger client base.

Complying Deal Equity Funds Meanwhile, Shilla is in expansionist mode, having just exported the brand beyond South Korea for the first time with the management contract to operate the new 5-star The Shilla Suzhou in China, opening in July 2006.

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