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The Wall Street Transcript's Online Advertising Conference Is Predicted to be a Major Success

NEW YORK--(BUSINESS WIRE)--July 27, 2004--Internet advertising is red hot! The Interactive Advertising Bureau reported that Internet advertising revenue soared 39%, to $2.3 billion, in the first quarter of 2004.
The Wall Street Transcript's August 11-12 Online Advertising Conference is designed to give advertising executives an edge in understanding how to use cutting-edge interactive technologies such as Rich Media, Natural Language Search, Personalized Search, Contextual Advertising, Behavioral Marketing and the convergence of CRM Technology with Online Marketing.

This New York City Conference hosts a unique gathering of nationally renowned advertising authorities who will discuss the financial implications associated with implementing these online advertising technologies. Groundbreaking sessions include Future Trends of Search Engine Technologies, Maximizing Return on Investment, Enhancing Brand Equity Online, The Effectiveness of (Video) E-Mail Marketing and Raising Customer Retention.

Speakers hail from some the savviest online marketers such as ESPN.com, Kenneth Cole, Avon.com, Tommy Hilfiger, NYTimes.com, The Wall Street Journal Online and Barnesandnoble.com. Also, many of the leading interactive advertising agencies -- including Agency.com, Blastradius.com, Tribal DDB, Grey Interactive, Quigo, Avenue A and FCBi -- will present.

Limited seating and sponsorship opportunities are still available.

Further information is available at www.twst.com/conferences; Naomi@twst.com or 212-952-7400 ext. 126.

Contacts


The Wall Street Transcript
Naomi Barazani, 212-952-7400 ext. 126

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