Private Equity Solutions

Advertising.com Launches Automated Rich-Media Network

Advertisers such as Circuit City Get Simpler Route to Complex Formats

Baltimore, MD - December 13, 2005 - Advertising.com today announced the launch of a first-of-its-kind network that provides advertisers with a centralized resource for delivering rich-media campaigns. This new automated network enables advertisers to automatically execute even the most challenging rich-media campaigns across a guaranteed source of inventory with a single set of creative specifications.
The new network comprises rich-media inventory from more than 55 leading online publishers, and expands the company's current rich-media serving capabilities beyond user-initiated formats to include automatic formats such as floating, auto-expandable and sound-enabled creatives. Currently, the network, which meets all IAB rich-media specifications, reaches over 78 million monthly unique visitors with 2.4 billion monthly available impressions. The network covers multiple verticals, with the heaviest concentration in entertainment and sports sites, which tend to produce higher interaction rates with rich-media formats.

Private Equity Fund Of Funds "This network eliminates some of the biggest barriers to rich-media advertising," says Tim Clark, Interactive Media Buyer for Circuit City. "These sophisticated formats are a proven means of driving qualified traffic to our site. However, in the past, using them on a large scale was in no way time- or cost-effective. Now, through our partnership with Advertising.com, these ads are as easy to run as any other kind of online media - the doors are wide open."

a) To minimize internal risk of private key compromise by ensuring adequate knowledge and training on PKI is provided internally. b) public key pair to be used in association with the certificate request submitted to Network Solutions or a Network Solutions RA. c) Ensure that the public key submitted to Network Solutions or a Network Solutions RA corresponds with the private key used.

Curve Equity Exposed Fund Further simplifying the process for advertisers, Advertising.com has standardized ad specifications for the network and has established partnerships with preferred media vendors Eyeblaster, PointRoll and DART Motif. This will make it easier for advertisers to create and serve rich-media advertisements without additional serving fees.

Equity Income Funds "Until now, advertisers who wanted to run the most advanced rich-media ads had to hand-pick publishers that could handle them. It meant managing multiple placements with multiple specifications, and it limited the volume of consumers that could be reached," says Scott Ferber, president and CEO of Advertising.com. "Our new network eliminates these issues. With a single ad buy and a single set of creative specifications, advertisers can reach millions of users each month across leading rich-media-enabled websites."

AirPlus is this month launching the first fully automated carbon offsetting facility to be offered by the payment industry.

Capital Casebook Equity Source: Advertising.com

> Mortgages News Mortgage lender launches new lifetime mortgage equity release product Thu, 19 May 2005 A new lifetime mortgage equity release product has been launched by Bristol &West Mortgages . The new mortgage offers a rate fixed at 6.65 per cent for the life of the loan, as well as a no negative equity guarantee.

[ Comment, Edit or Article Submission ]