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NAA Report Finds Quigo Most Popular Private Label Pay-Per-Click Advertising Marketplace by 2-1 Margin

Respondents Indicate Quigo Builds Long-Term Strategic Advertiser Asset and Drives More Revenue

NEW YORK, NY May 30, 2006 A Newspaper Association of America (NAA) report issued this month finds that Quigo's AdSonar advertising marketplace is the most popular contextual ad affiliate program among online newspaper publishers by more than a 2-1 margin. According to the report, "Quigo easily took the category, having affiliations with half the respondents."
Entitled "Getting Serious About Search: Online Newspapers' Response to Google", the study was conducted by the NAA's New Media Federation and may be read by NAA members in its entirety at www.digitaledge.org/Home/DigitalEdge/SpecialReports/Getting-Serious-About-Search.aspx.

Private Equity Fund Of Funds According to the report, Quigo's AdSonar advertising marketplace enables online newspapers to both maintain direct relationships with their advertisers and earn more revenue. This ability to build their own advertiser base as a strategic asset is a key factor which influenced many newspapers' choice of Quigo as their performance marketing partner.

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Curve Equity Exposed Fund "We use Quigo for one simple reason," said one newspaper executive. "Quigo offers a white-label product that we can [use to directly manage] the relationships with our customers. We set the terms of our engagement."

Equity Income Funds Said another newspaper publisher who is using AdSonar's private label solution: "We took this route because we believe it's very important to own the relationship with the advertiser. We value the opportunities to up-sell our current customers and assist them with the best online ad buys in our marketplace."

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Capital Casebook Equity AdSonar's ability to drive increased revenue was also cited by online newspaper executives as a key benefit. According to the report, "those newspapers who have switched affiliation, or installed their own pay-per-click keyword ad programs, say they're happy with their revenue and the opportunity to help local advertisers grow into more robust marketing programs each finds more rewarding."

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Private Investment In Public The results of this NAA study also reaffirm AdSonar's market leadership position among newspapers in the burgeoning local search advertising market. Local search ad spending is predicted to reach $907 million in 2006 and $3 billion by 2009, according to Borrell Associates research cited in the study.

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Equity Mutual Funds Newspapers are beginning to provide a range of local search offerings and are increasingly relying on private label, pay-per-click platforms for performance-based advertising. As marketers experience with search grows, "they will demand more precise targeting and better ROI", according to the report. Delivering unrivaled flexibility to target and increased ROI to customers are hallmarks of the AdSonar advertising platform.
About Quigo

Birmingham Contact Equity Quigo (www.quigo.com) provides innovative, performance-based marketing solutions that help premium-branded Web sites and advertisers connect with customers and deliver results.

Private Equity Investment Firm Quigo's AdSonar is a network of premium-branded Web sites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the Web's most recognized sites including eDiets, Fox News, Lonely Planet, and Martha Stewart; over 125 local, regional and national newspaper sites including those of Cox Corporation, The Hearst Company, The McClatchy Company, Media General, Media News Group, Morris DigitalWorks, The Tribune Company, Scripps, and USA Today; online publications of American Media, IDG, and Trader Publishing; and many more. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and/or keyword.

Complying Deal Equity Funds Quigo's suite of search marketing solutions, including its best-of-breed FeedPointTM product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Partners include Red Envelope, New Egg, shoes.com, BizRate, autobytel.com, and many more.

Equity Msn Private Wyoming Founded in 2000, Quigo is a privately held company and has offices in New York City and San Jose, CA.

American Equity Investment For more information about Quigo, please visit www.quigo.com .

Equity Index Funds Source: Quigo

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