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WebSideStory Launches Comprehensive Multi-Media Analytics Solution

HBX Analytics 3.5 Expands Dimensions of Analysis to Include Streaming Media, Mobile Traffic Analysis

SAN DIEGO, CA (April 4, 2006) WebSideStory, Inc. (Nasdaq:WSSI), a leading provider of on-demand digital marketing and customer analysis applications, today announced the launch of HBX Analytics 3.5, which expands the dimensions of analysis beyond the tracking of traditional HTML content to include streaming media and mobile device user behavior. These capabilities enable marketers to capitalize on fast-growing mediums and analyze the activity of an entirely new set of visitor demographics. WebSideStory is the only web analytics vendor to provide these capabilities as standard offerings.
As our growth rate relative to the traditional paper continues to climb, we are making significant investments in things like streaming audio and video, said Chris Jennewein, vice president of Internet operations for SignOnSanDiego.com, the online arm of The San Diego Union-Tribune, one of the largest daily metropolitan newspapers in the country. HBX 3.5 is the only solution that will allow us to track the performance of these new initiatives, including the behavior of the growing mobile device user segment.

HBX 3.5, which is currently available to customers at no extra charge, includes:

* Streaming Media Tracking Customers can quantify audience levels and interaction with streaming audio and video content served on their own web site or distributed to an external web site via Windows Media Player, QuickTime or RealPlayer. The new metrics, including number of views, completion rates and average duration of viewing, help marketers identify the most compelling content, generating more advertising for themselves and their advertisers.

* Analysis of Mobile Device User Behavior Marketers can now get rich information about visitors who access their HTML and WML web sites through mobile devices. This includes defining active segments for all mobile audiences to better understand their unique navigational behavior and content preferences. HBX 3.5 also provides detailed reporting on the mobile devices used by visitors, including brands, models and service providers.

The use and importance of streaming media and Internet mobile devices is rapidly growing, said Bill Gassman, research director at Gartner, Inc. It is now critical to be able to measure and analyze the behavior of these segments of visitors.

HBX 3.5 is an innovative and valuable release, developed in partnership with our customers and prospects, said Jeff Lunsford, chairman and CEO of WebSideStory. We expect mobile-specific content and streaming-media advertising to increase exponentially in the coming months and years. We look forward to helping our customers capitalize on these new mediums.

Also, in a separate press release issued today, WebSideStory announced that it has received a Strong Positive rating in Gartners MarketScope: for Web Analytics, 2Q06.1 WebSideStory was among two companies to receive the highest possible rating, Strong Positive. Gartner considers companies receiving a Strong Positive rating to be solid providers of strategic products, services or solutions and recommends that existing customers continue investments while potential customers consider the vendor a strong strategic choice.

For more information, please visit www.websidestory.com.

About WebSideStory, Inc.
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI) is a leading provider of on-demand digital marketing and customer analysis applications that improve online marketing, sales and business operations. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management, call center analytics and messaging analytics and, later this year, keyword bid management. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStorys ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward- looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

MarketScope Disclaimer
The MarketScope is copyrighted March 31, 2006, by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Source: WebSideStory

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