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ValueClick Completes Sale of Its Share of ValueClick Japan

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--March 29, 2004--ValueClick, Inc. (Nasdaq:VCLK), the single-source provider of digital marketing media, technology and services across all major online marketing channels, today announced that it has completed the sale of its equity position in ValueClick Japan, Inc. to livedoor Co., Ltd., a Japanese Internet and technology product and services company, for approximately $24 million in cash. ValueClick's agreement with livedoor was part of livedoor's tender offer to acquire all of the outstanding shares of ValueClick Japan, as described in the Company's February 20, 2004 press release announcing the agreement.
ValueClick will update its full year 2004 financial guidance in its first quarter 2004 financial results press release. In a separate press release today, ValueClick announced that it will publish its first quarter 2004 financial results on April 27, 2004.

Private Equity Fund Of Funds About ValueClick

ValueClick (including Commission Junction) will have a presence at the a4uexpo to demonstrate our market leading services, technology, and sector specific expertise. Our stand will be a learning hub which will facilitate interactivity amongst the audience and increase the awareness of what we do. There will be opportunities to network, discuss the industry and its issues with Commission Junction and ValueClick staff, plus we will be running a series of affiliate marketing clinics. Also see above.

Curve Equity Exposed Fund ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units:

FF&P Private Equity provides its clients with the opportunity to invest in the equity of high growth, unquoted companies whose objective is to generate attractive returns through the subsequent listing, or trade sale, of these companies. FF&P Private Equity invests typically â5 million to â25 million of equity per transaction and places particular emphasis on backing commercial managers with a track record in successful execution of business plans and enhancing shareholder value. //www.ffandp. equity.

Equity Income Funds * ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
* Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
* Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns.
* AdWare (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.

3. Mediaplex and Commission Junction add impressive new force to their sales teams, 1 October 2007 ... Mediaplex and Commission Junction add impressive new force to their sales ... sales teams ValueClick companies Commission Junction, one of the leading affiliate ... Florian Gramshammer has joined the Commission Junction team as Vertical Sales ... programs. He will play a key role in Commission Junction goal to extend its ...

Capital Casebook Equity For more information, please visit www.valueclick.com.

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Private Investment In Public This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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Equity Mutual Funds CONTACT: ValueClick, Inc.
Gary J. Fuges, 818-575-4677

Birmingham Contact Equity SOURCE: ValueClick, Inc

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