Private Equity Solutions

Dow Jones & Company Reports April 2004 Advertising Volume

NEW YORK--(BUSINESS WIRE)--May 11, 2004--Dow Jones & Company (NYSE: DJ) today reported April advertising volumes for its leading print publications.

Private Equity Fund Of Funds Advertising linage, or volume, at The Wall Street Journal's U.S. edition increased 7.5% in April, with year-to-date linage up 6.6% (up 5.4% on a per issue basis). In the general advertising category at the Journal, April linage increased 14.5% on strong gains in travel, auto, insurance, professional services and health care advertising. In the Journal's technology category, linage decreased 30.6% in April with a modest increase in software advertising offset by declines in each other major technology ad category. The Journal's financial advertising increased 29.7% in April on strong gains in wholesale financial and tombstone advertising, which were partially offset by declines in retail financial advertising. Classified/Other linage increased 13.7% on gains in both real estate and other classified advertising.
At Barron's, national advertising pages increased 53.7% in April, with year-to-date pages up 29.6%, driven by strong increases in financial and auto advertising.

Curve Equity Exposed Fund Internationally, The Wall Street Journal Europe's linage increased 68.9% in April, with year-to-date linage up 24.1% (up 22.6% on a per issue basis). The Asian Wall Street Journal's linage increased 12.6%, with year-to-date linage up 8.9% (up 7.5% on a per issue basis). Increases in the general, financial and classified advertising categories were the primary factors for the increase in advertising in April for both the European and Asian Journal.

Viridian, the holding company for Northern Ireland's electricity, is in talks over a .62billion bid by Bahraini private equity firm Arcapita Bank.

Equity Income Funds At Ottaway Newspapers, same property advertising linage rose 8.5% on increases in auto, real estate and other classified advertising. Year-to-date total linage at Ottaway was up 5.4% on a same property basis.

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Capital Casebook Equity Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC of CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.

Company garners two top environmental honors from City of San Diego for recycling and energy conservation efforts (April 22, 2004)

Private Investment In Public Dow Jones & Company 2004 Advertising Linage Percentage Increases
(Decreases) from 2003

 April Year to date Actual Per Issue Actual Per Issue ------ --------- ------ --------- THE WALL STREET JOURNAL General 14.5 (2.1) Technology (30.6) (9.5) Financial 29.7 42.3 Classified & Other 13.7 9.4 Total 7.5 7.5 6.6 5.4 THE WALL STREET JOURNAL EUROPE (1) 68.9 68.9 24.1 22.6 THE ASIAN WALL STREET JOURNAL (2) 12.6 12.6 8.9 7.5 OTTAWAY NEWSPAPERS, INC. (3) (excludes preprints) Daily 5.3 3.2 Non-Daily 22.9 15.9 Total 8.5 5.4 BARRON'S Nat'l Advertising Pages 53.7 53.7 29.6 29.6 2004 2003 2004 2003 Number of Issues: THE WALL STREET JOURNAL 22 22 85 84 THE WALL STREET JOURNAL EUROPE 20 20 84 83 THE ASIAN WALL STREET JOURNAL 21 21 83 82 BARRON'S 4 4 17 17 

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Equity Mutual Funds (1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures from the current and prior
year periods

Birmingham Contact Equity
Contacts

Private Equity Investment Firm
Dow Jones & Company
Investor Contacts:
Mark Donohue
Director, Investor Relations
609-520-5660
or
Media Contact:
Brigitte Trafford
Vice President, Corporate Communications
609-520-4110

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